Fast Loading Pages
The Web is judged by its load time, so make sure your pages load quickly. Web site loading speed is a ranking factor for both desktop and mobile web pages. Websites contain numerous elements that will influence loading speed, including their code, the location of their servers, and the size and quality of their images. You can use Google Page Speed Insight Tool to determine what all needs to be optimized.
Create Unique Content
Creating fresh, engaging, and relevant content will lead to users spending more time on your website and improve rankings in search engines. Add visuals wherever possible but also keep in mind that the visuals are optimized to suit the user experience. Search engines only use the text on each webpage to evaluate the content value of your page, so avoid putting text in images.
Use Target Keywords on the Website
The keywords that are used in your ads should be reflected on your website and should also be familiar with the business. It is suggested to put the keywords in at least 3 places. This can be the ‘Title Tag’, ’Headline’, and ‘URL’. Avoid “Keyword Stuffing” which essentially means creators try to fit as many keywords as possible onto a page. This practice can lead to the website being penalized by Google.
Add More Backlinks
Backlinks are the foundation of Google’s algorithm and remain one of the most important ranking factors. Backlinks are basically votes from other websites that tell search engines that this content is valuable, credible, and useful. Consequently, the more of these votes you have the higher your site is likely to rank in search engines like Google and Bing.
Optimize Images with Alternative Tags
Alt tags are added to images in HTML, to describe their content and context on the web page. Alt tags give your content to screen readers, helping those users with visual impairments understand the postings on your site. Not only are they used to power search engine crawlers and indexers, but they also help search engines understand the images on your site.